Category: Marketing
When surveying almost 2,500 HVAC replacement buyers, the top two reasons homeowners stated were the most important factors for selecting a contractor were that 1. They either used the contractor before, or 2. They received a referral from a friend. With that being said, what are you doing to follow up with your current homeowners, and help the other homeowners getting referrals find you?
The American Home Comfort Study surveys HVAC replacement buyers and analyzes their shopping experience from start to finish. Over the next few weeks, we’re going to highlight a few of the facts that stood out as something that will impact your business. The first change we noticed is that for the first time ever, homeowners are telling us that they are looking to the internet as a resource for HVAC information FIRST before looking to a contractor for a recommendation. How is this going to affect your business?
